There is something distinctly cinematic about watching a software developer operate in a modern flow state. With their fingers flying across the keyboard into advanced development environments like Codex, Claude, or Cursor, a powerful creation interface unfolds in real-time response to every keystroke. This level of fluidity powers a software engineering workflow that would have appeared unrecognizable, and perhaps even alien, to a professional developer just two short years ago. The entire Integrated Development Environment has been systematically torn down and rebuilt from the ground up to match the velocity of the artificial intelligence age, and today, software engineers are flying as a direct result.
Over that exact same two-year span, generative video models have raced ahead at a breathtaking pace, achieving incredible milestones in visual fidelity and narrative capability. Yet, unlike the software engineering sector, professional video creation largely remains stuck in a functional stone age. The entire traditional video toolchain is still built around the cumbersome physical and digital realities of capturing, uploading, storing, and editing enormous, unyielding media files.
Generative video has officially arrived at a historic threshold moment. The underlying models are now sufficiently expressive to serve as a brand-new type of virtual camera. The primary bottleneck holding back the industry is no longer the technical art of animation or the traditional nine-figure budgets historically required for massive film crews and complex visual effects. Instead, the current constraints are human creativity and token inference. Despite these technological leaps forward, video creators are not yet flying.
Without a proper artificial intelligence-native tool suite, or what the industry has begun calling a "Cursor for video," the professionals who make films, television series, and high-end commercials for a living remain stuck bolting cutting-edge model outputs onto legacy editing pipelines. In the current fragmented ecosystem, generation, review, and production tracking each live in entirely separate applications. Daily workflows routinely buckle under the sheer volume of generated material, and a finished creative take often cannot be traced back to its original source model or prompt for legal clearance and provenance tracking. It is a gaping operational problem and currently represents the single biggest roadblock on the entertainment industry’s path to truly embracing generative artificial intelligence at scale.
A new platform aiming to clear that block is Preview, an artificial intelligence-native video creation and production platform built specifically for professional creators. Preview combines a traditional video timeline with an expansive, infinite canvas for ideation, bringing them together into a single collaborative multiplayer workspace. Within this unified environment, production teams can generate visual content using any underlying model while simultaneously tracking every character, location, and prop. Crucially, the platform maintains complete and transparent records of how every individual asset was made. By bridging the gap between legacy processes and modern generation, it enables both halves of a hybrid production pipeline to work together seamlessly, leaving many industry observers to note that there is simply nothing else like it currently on the market.
The company’s founding team brings deep industry pedigree to this ambitious mission. Co-founders Stefan Fejes and Veljko Tornjanski have been best friends since their high school days in Serbia, and their professional backgrounds suggest they were seemingly born for this exact challenge. Previously, they served as early founding team members at video creation pioneer Veed. Later, at Vizcom, Veljko was brought on as the first hire and eventually ascended to the role of Head of AI, while Stefan successfully led the product division. Through these ventures, they have developed a nuanced, intimate understanding of the unique complexities of video production, forged deep empathy for their target customers, and established a proven track record of delivering sophisticated, polished software on impressively short timelines.
Market adoption of the platform has already begun to accelerate rapidly. More than 100 studios are actively utilizing Preview in their day-to-day operations, ranging from creative agencies producing high-profile commercials for Fortune 500 brands to cutting-edge artificial intelligence-native studios and traditional Hollywood feature filmmakers. Simply put, these early adopters love the platform. Customers consistently report that Preview has quickly become the most significant tool in their daily professional workflows, functioning as the single source of truth from which all downstream inference and production decisions flow.
The broader creative economy stands at the precipice of a massive video token tsunami. Over the coming years, many billions of dollars in inference compute will run through this category, ultimately driving the next wave of iconic films and intellectual properties. In this new landscape, commercial value will naturally accrue to the exact place where the actual work happens—the primary platform that a creative team opens first thing in the morning and closes at night, where critical artistic decisions are made and the immutable production record is kept. Industry backers believe Preview is uniquely positioned to become that definitive platform, combining the right founding team, the right product architecture, and the exact right moment in technological history. With the official backing of a newly announced seed round led to support Stefan and Veljko, the stage is set for the platform to redefine how professional video is made.
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