Some business conversations happen over routine video calls, while others unfold around a crackling bonfire in the heart of Wyoming. For a select group of VIP clients who attended Kraken’s exclusive autumn getaway in September, the experience leaned heavily toward the latter. Set against the majestic backdrop where the spirit of the Wild West meets the towering peaks of the Tetons, the gathering offered a refreshing departure from traditional corporate networking, prioritizing authentic human connection over high-pressure sales pitches.
As one VIP attendee aptly summarized the atmosphere, the feeling of connection superseded everything else, noting that it felt as though everyone—from the executive leadership down to the support staff—was genuinely aligned and invested in the community experience. Over the course of three carefully curated days at a Forbes-featured hotel in Jackson Hole, guests enjoyed mountain adventures, unforgettable evening celebrations, and ample unstructured time to connect, with every logistical detail handled seamlessly to allow attendees to simply settle in and enjoy the ride.
The Setting: Jackson Hole
The retreat kicked off on a Sunday afternoon, giving guests the flexibility to ease into the experience at their own pace. Attendees spent their first afternoon wandering through the historic streets of downtown Jackson Hole, settling into their accommodations, or enjoying a complimentary lunch using a VIP Dining Card at the hotel’s premier restaurant or from the comfort of their rooms.
Check-in and a welcoming lounge opened early in the afternoon, paving the way for the official evening kick-off. As the sun began to dip below the horizon, guests gathered on the hotel rooftop for a relaxed happy hour offering sweeping panoramic views of the Jackson Hole valley. The evening transitioned smoothly into an intimate private dinner, complemented by a curated whiskey tasting, live background music, and engaging conversation among peers and Kraken team members. For those who wanted to continue the evening long after dinner concluded, the downstairs bar remained open, fostering late-night conversations well into the evening.
Monday Morning: Choose Your Adventure
Monday morning offered a flexible start, catering equally to early risers eager to hit the trails and those looking for a more leisurely morning. Guests who had reserved a spot in advance embarked on one of four guided morning adventures, fueling up beforehand with a full breakfast buffet served against the morning light on the rooftop.
For guests who preferred to chart their own course, the morning was wide open. Many chose to explore the local boutiques, art galleries, and historic sites of downtown Jackson Hole, while others preferred to unwind and relax on the hotel grounds. Lunch was once again fully covered by Kraken via VIP Dining Cards, allowing guests to dine on-site or explore the culinary landscape at one of Jackson’s celebrated local restaurants.
Monday Evening: A Day at Split Creek Ranch
By Monday afternoon, guests gathered in the hotel lobby, cowboy hats in hand, dressed in encouraged cowboy casual attire for the scenic transfer out to Split Creek Ranch. Upon arrival, the ranch environment immediately set a celebratory and relaxed tone. Attendees spent the afternoon immersing themselves in a variety of traditional western pastimes, including axe throwing, archery, roping, lawn games, and personalized cowboy hat customization sessions.
As the afternoon light faded over the surrounding hills, the ranch settled into a picturesque sundown. Guests enjoyed passed appetizers and handcrafted cocktails as the temperature cooled. A hearty cowboy cookout followed, delivering a true taste of the Wild West paired with robust conversation among the attendees and Kraken leadership. As night fell over Wyoming, the group gravitated toward a central bonfire to roast marshmallows, build custom s’mores, and enjoy a relaxed end to the evening beneath a brilliant canopy of stars before comfortable vans transported everyone back to the hotel.
Tuesday Morning: Direct Access to Our Leadership
Tuesday morning commenced with a rooftop breakfast, immediately followed by a flagship event of the retreat reserved exclusively for VIP clients: an open and direct discussion session with members of Kraken’s leadership team. This dedicated forum provided attendees with a unique opportunity to engage transparently with the executives steering the company’s strategic vision.
The morning session culminated in a fireside chat, offering clients a rare chance to hear candid insights directly from leadership regarding the future of the platform, industry trends, and the ongoing evolution of the digital asset ecosystem. This direct access reinforced Kraken’s commitment to maintaining open lines of communication with its most active and valued traders.
Tuesday Afternoon: Yours to Choose
Following another exceptional lunch, Tuesday afternoon was designed to give guests personalized control over their itineraries. Attendees who had reserved spots ahead of time participated in curated small-group afternoon activities, while others chose to keep their schedules completely open for personal exploration.
For those seeking a quieter pace, the local charm of downtown Jackson Hole and the serene amenities of the hotel provided an ideal backdrop for relaxation, networking, or catching up on personal matters before the evening’s major event.
Tuesday Evening: Dinner at the Summit of Snow King Mountain
As evening approached, luxury coaches transported guests from the hotel to the base of Snow King Mountain for the retreat’s grand finale. A scenic, eight-minute gondola ride carried the group smoothly up to the summit, where a celebratory welcome drink awaited them against a stunning alpine backdrop.
Dinner was served at the peak of the mountain, featuring gourmet dining accompanied by sweeping, unobstructed views of the Teton range under the expansive Wyoming night sky. Following the meal, guests participated in an immersive stargazing experience hosted at Snow King’s Observatory and Planetarium, exploring constellations through high-powered astronomical equipment.
Late in the evening, the gondola transported everyone back down the mountain to waiting coaches. Attendees had the option to return directly to the hotel or make a celebratory stop at the world-famous Million Dollar Cowboy Bar, checking off a quintessential bucket-list venue for anyone visiting Jackson Hole.
What Comes Next
On Wednesday morning, the retreat concluded with a final communal breakfast. The Kraken team remained on hand throughout the morning to assist guests with luggage handling, hotel checkout, and coordinated airport transfers.
Reflecting on the gathering, organizers noted that much of the true value of a retreat like this transcends what can ever be captured on a formal itinerary. When clients share a bonfire, a dinner table, and a gondola ride, the organic conversations that emerge belong entirely to them. Kraken handles the planning and the evening arrangements, while the relationships and community bonds build themselves naturally.
For those who have achieved the trading volume required to qualify for Kraken VIP status, experiences like the Jackson Hole retreat represent just one facet of a comprehensive loyalty offering. Members enjoy the ongoing support of a dedicated relationship manager, direct access to executive leadership, and invitations to exclusive global experiences. Clients who meet the criteria and have yet to participate are encouraged to reach out to the Kraken VIP team to learn more about upcoming opportunities.
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